A photo album was intended to be a private experience, shared by its owner with people of their choice. An Instagram photo is meant to be shared, with such built-in tools as tags and geotags. What if in the age of cloudified data our personal photographs have also formed a “cloud memory”? I wanted to explore the idea that in the world where everything has been photographed, one might not need to take a picture, but just pull it out from a “cloud” of shared personal imagery.
Cloud Memory is a study on the memory function in photography nowadays, consisting of 2 parts:
— a physical object, a 1930's photo album with only captions and 2 original photos left that I bought at a flea market in Paris and filled with photos found on Instagram by hastags and geotags corresponding to the original captions, placing them in the "traditional" photography context;
— a website, cloudmemory.is, interpreting the idea of the constant stream of photos flowing through our daily life when traditional photographic memory transforms into shared “cloud memory”, representing not the past, but present continuous. Each photo is, in fact, a stream generated with a specific tag or location, according to the original caption.
Every time you open the album, you see new pictures. Instagram photos can't get old, they can only go away.